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Search Engine Optimization (SEO)
Rank higher on Google, and stay there.
Learn how Google crawls, indexes and ranks websites, and what it takes to reach page one. You'll audit real sites, find the keywords people actually search for, and build an SEO routine you can repeat for any business.
What you'll learn
- Keyword research and search intent
- On-page SEO and content optimization
- Technical SEO: speed, indexing, schema
- Link building and digital PR
- Local SEO and Google Business Profile
- Reporting with GA4 and Search Console
How AI is used
- AI keyword clustering by search intent
- AI-written content briefs and outlines
- AI-assisted audits, titles and meta descriptions
Tools you'll use
- Google Search Console
- GA4
- Ahrefs / SEMrush
- Screaming Frog
- ChatGPT / Claude